The reward system in the brain is highly focused on getting what we want, so it may come as a surprise that the most pleasurable brain-state is the longing and the craving for something we want - just as we almost are going to get it — but not after we actually get it. Check out the details of what these Rutgers and NYU brain researchers found in this new brain study.

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar Maegan Carberry is a Los Angeles-based opinion journalist and consultant who specializes in politics, media and the so-called spoiled Millennial Generation. Read more from this author

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